typeface

last night i finally watched helvetica, a film that discusses the way type affects our lives while centering around the proliferation of the title font. there seems to be two factions regarding helvetica—those that believe it is perfection, and those that feel it is some sort of global monster. i have to say that i agree with the few individuals interviewed that think there is a time and place for all types. my heart fluttered at the beginning of the film when massimo vignelli said, as he was rejecting the idea of expressive fonts, “you can say i love you in helvetica, you can say it with helvetica extra light if you want to be really fancy, or you can say it with the extra bold if you are really intense and passionate.” now that is romance. he is clearly not a fan of georgia type.