a good pair of jeans is hard to find. nashville store, imogene + willie, has tried to make the search for the perfect pair as painless as possible. the store’s stock is simple, with 2 classic styles – the straight-leg “willie” for men and the straight-led midrise “imogene” for women. owners carrie and matt eddmenson believe that the best jeans conform to the owner’s body, so tailoring is done on-site. they also suggest that all denim be washed very little and supply genius step-by-step washing tips on their web site for a creek cleanse, a tub soak, and a normal wash.